The days of (Flash) splash pages are officially dead. They were once great wonders to enhance our web experiences, yet they were usually cumbersome to load, they provided virtually no search engine capabilities, and well, after one viewing, it challenged our intuitive online habits. But are they really dead?
Splash pages have evolved into Landing pages and they can act as an introduction to your website, providing new (even daily) dynamic and meaningful content to those audiences you want to connect with. They are now capable of delivering relevant search engine features. They can be specifically linked from Google AdWords, so that your Landing page is the very first thing your potential customers see, based on what they’ve searched for.
Landing pages can be bold, powerful statements about who you are and what your current proposition is. Unlike your complete and extensive website, they’re relatively easy to create, they can provide specific information about your (brand) message, they can immediately capture data for lead generation, and/or provide timely product or service announcements. In today’s digital world, one should never start a marketing campaign without a Landing page.
Be wise. Be dynamic. Consider the benefits of a Landing page today.
Since the introduction of template based websites, web design on the whole has become largely homogenous. Often the function of the template influences–or perhaps overrides is the better term–the design, restricting the opportunity for innovation and more personal business expressions. The following sites are examples that honor both functionality and unique design experiences within our Internet realm.
1. Split Screen Design
Vertical split screen design can bring a more dynamic look and feel to the landing page of a site and is an interesting and engaging alternative to the traditional horizontal layout.
2. HTML ANIMATION
The final standard of HTML5 animation wasn’t created until late 2014, but it has already been replacing earlier industry standards that were created in Adobe Flash. It has fast download features, is viewable across all browsers without a plug-in and enables an easy multimedia integration, all with SEO support that can drive more traffic/customers to your website. HTML5 websites are responsive and adapt easily to any screen.
The use of animation and video has opened the door to endless possibilities in creating an experience out of a website. Add this dynamic interactivity to the mix and you have an exciting recipe for engagement with the user.
How we communicate our brands has taken on some very complex sets of guidelines, even rules, to render them effectively and with value. Too many times organizations want to execute what they’ve created in print, the same way online, or vice versa. There are many instances where web experts fail to realize the benefits of good typographic solutions online or the user’s experience of choices, while other times traditional designers want to instill the nuances of print characteristics in a screen environment. The two, if pursued with the same set of standards, will always fail. Here’s a great link to the key differences between the two and what marketing experts should keep in mind, when executing their brand assets across these very distinct mediums. Many thanks to Janie Kliever for this article.
Canva – Print vs Web
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