Design for Public Good

Why does Socialism have such a bad rap, that it’s some sort of dangerous foreign import? We are all social by nature, tribal even, collectively espousing to a business, a church, a union, an environmental cause, a sports team, you name it. As we grow and mature as designers, as marketers, as humans, the most fulfilling reward is bringing people together and providing solutions for the greater good.

At a time when there is the largest disparity of wealth in America since the “roaring twenties” (hint), at a time when there are more and more families without shelter, at a time when many citizens lack basic healthcare needs, there comes the realization that we need to be more public than private, as  we yearn to come together to explore the issues through dialogue and ideas. There is power in the “social” structure, where we share our concerns, as individuals and as a society. When we enact cohesive thoughts and ideas, when we help others, our awareness grows, ideas are fostered, and change occurs.

Our institutions, our public sector are in need of design skills if we are to stand a reasonable chance of reshaping who we are as a society. Design for the public good. Our challenge today, both politically and socially, lies in our ability to explore new ideas and uncharted paths, instead of trying to improve existing ones. New frameworks, new designs have associated risks, but doing nothing is arguably far riskier. It’s time we collectively, even socialistically come together. Design not for the one-tenth of one percent, but for all of us. It’s time to honor our compassion for all things, as neighbors, as a community, as a society, for the public good.


Border Partnership

The U.S.-Mexico Border Philanthropy Partnership is a binational membership organization whose mission is to support a network of organizations that build prosperity through leadership, collaboration, and philanthropy in the U.S.-Mexico Border region. Their member driven agenda strengthens organizations already working actively to address issues of prosperity, equity and opportunity along both sides of the Border. Working closely with Director Andy Carey, Blik is honored in having provided the BPP with brand ideation through their identity, membership kits, direct mail campaigns and various online and print collateral marketing initiatives.

Culture Defines Us




Everything is Design

Ask a hundred different people what ‘design’ is and you’re likely to get a hundred different answers, but no answer is more succinct than that famous line above from design legend, Paul Rand. Sir Paul was a staunch believer that our “visual language” is intricately woven through the form and function of everyday objects and services we provide.  It was his belief that each and every design decision should be utterly premeditated and that those decisions should very clearly (and cleverly) communicate the idea of a product or service.

Everything we build, manufacture or express – everything – has been designed. Good design is what guides us through the day. It keeps our coffee hot, our backs comfortable, and prompts our daily actions. When design is really good, it inspires us and motivates us with promises of comfort, of belonging and fulfillment. Design is everything and for everyone. It is the embodiment of who we are and how we invariably connect with one another.


Photo Credits:

Rene Redzepi on creativity, fear, legacy and a changing restaurant industry

Aerial Freeway Photos Give Engineers Their Due as Geometric Artists



Free the Art

Our creative relationship with the San Diego Museum of Art began more than 20 years ago. At Blik, we are honored to once again provide marketing and brand communication services to one of San Diego’s most significant cultural institutions, through their upcoming permanent exhibition titled, Art of the Open Air. Beginning in January of 2016, SDMA will bring 8 significant sculptures out into the Plaza de Panama, offering free public access to sculpture by highly influential artists, such as Alexander Calder, Joan Miró, and Francisco Zúñiga. Blik’s partnership with SDMA involved creating an exhibition identity, brochures, posters, and materials to support fundraising efforts that will provide conservation and installation of these sculptures, as well as educational programs and docent tours. Yes, the parking lot and cars are long gone, so we hope you attend the opening reception, we encourage you to contribute to this cause, or just come to visit the Plaza when they’ve been installed.

To contribute click here.

Free the art photo for the san diego museum of art