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JOICO Ice

joico ice cocktail kit

JOICO Ice

Brand repositioning, new product and sales tool concepts helped increase revenues for ICE, a brand of hair care products used in professional salons. The brand was positioned to allow the young, upscale consumer multiple ways to mix and use the various products.

JOICO ICE Tin with products JOICO ICE product card detail Blik-Packaging-ICE-Brochure