How we communicate our brands has taken on some very complex sets of guidelines, even rules, to render them effectively and with value. Too many times organizations want to execute what they’ve created in print, the same way online, or vice versa. There are many instances where web experts fail to realize the benefits of good typographic solutions online or the user’s experience of choices, while other times traditional designers want to instill the nuances of print characteristics in a screen environment. The two, if pursued with the same set of standards, will always fail. Here’s a great link to the key differences between the two and what marketing experts should keep in mind, when executing their brand assets across these very distinct mediums. Many thanks to Janie Kliever for this article.